Kofinas Fertility Group has 4 locations across New York City, the following video is of their Manhattan location in the Financial District. Every video that we create always has the viewer(target audience) in mind. We put ourselves in the viewers shoes and the video makes them feel a certain emotion to take action. In this case, since the viewer is likely to face fertility issues, we want the viewer to feel at ease, hopeful, relaxed and they are being taken care of by a very successful organization. This is why we are very effective in getting results, because our videos are tailored to the viewer.